Monday, October 18, 2010

Faith 21 = Forever 21+

Seems Forever 21's attempt to sell plus size clothing has not been noticed. Maybe it's because your plus sizes go up to a 16/18?

Anyway, their plus size line Faith 21 has now been renamed so that the line is more recognized as a brand of Forever 21 and plus size. Therefore, the name of the line is now Forever 21+ (creative, huh?)

Tell you what, Forever 21. Spend more time making clothes in larger sizes, and less time worrying about how much you are selling because of the name. You will sell more if you make the clothing in larger sizes.